Wings4Heroes: The Origin – In Search of Humanity

On his deathbed in 1910, Henry Dunant—founder of the Red Cross and the Geneva Conventions—asked one final question: “Where has humanity gone?”

This book is one man’s answer.

Before Wings4Heroes existed, there was a boy who lost his mother at one year old in Soviet Ukraine. A teenager who left everything behind at seventeen to chase an impossible dream. An immigrant who made it to the 1998 Winter Olympics. A Wall Street professional who survived the 83rd floor of the World Trade Center on 9/11. A man who protected every client through the 2008 financial crisis. A bestselling co-author with Steve Forbes. A UN speaker who walked away from celebrity success and went to rebuild what war had torn apart.

In 2015, a year after annexation of Crimea, Lyubim led a team for years to rescue a failing 92-station infrastructure company in war-torn Ukraine—only to watch russian drones destroy the most valuable assets in 2024.

This is not a book about rehabilitating veterans. This is the story of half a century of crisis, loss, and rebuilding that forged the character behind the mission.

Wings4Heroes: The Origin reveals how a Soviet childhood, five immigrations, Olympic pursuit, 9/11 survival, Wall Street success, and catastrophic loss in Ukraine shaped a man who refuses to accept that anyone is beyond saving—including himself.

This book exists so 100% of donations can go directly to veterans. Book sales cover what the mission needs to run operations and admin.
No salary from donations.
No overhead.
Complete transparency.

For anyone who’s lost everything and doesn’t know how to start over. For those who understand that character isn’t built in success—it’s forged in how you respond when everything falls apart.

171-page poetic memoir.